In 1997, my friend and long-time client Al Carey asked me to help re-energize the vaunted Frito-Lay route sales organization. The sixty-five year old store-door selling and distribution system was collapsing under its own success.
My recommendation was to produce a full week of events and meetings that began with a three hour, three act musical drama depicting the lives and struggles of the front line sales people. Our fifteen member Equity cast portrayed a district office sales team and their district manager...our audience profile. Our objective was to honestly expose the sad state of affairs and propose ways to correct the problems by Energizing the Selling Spirit. These are some of the songs from that event, the book and songs written by myself and my collaborator Tom Blackwood, and scored by Bruce Faulconer of Cakemix Productions, both long time friends and creative accomplices
The setting is Cumberland Ridge Tennessee, a fictitious town on the spine of the Appalachians. Thadeus T. Quicksilver's traveling exposition of miracles and marvels has just come to town.
Thadeus enters in pre-dawn mist. Overture plays:
Listen. You hear it? Ssssh...it's sorta slidin' over the treetops and slithering through the hollow, rising like a mist outta the bottoms and skimin' up the mountain sides.
Husssh now. Listen real close. That ain't the wind. It's the energy of a brand new day! That old rooster feels it. What d'you think woke 'im up? Get up ol' Red! Time's a wastin'. You're burnin' daylight, son.
Rise and meet the mornin'.Suck in that sweet cool mountain air and crow your lungs out for all the world to hear.
Celebrate the day!